Marketing Strategy Reboot Camp - 5 P’s in the Covid19 Pandemic

How should your marketing strategy evolve as you emerge from Lockdown?

One of the major challenges that brands and businesses face during this crisis is knowing when and how to adjust their marketing strategy. Current brand positioning and product propositions definitely need to be revaluated for the current market. Sensitivity and empathy is called for in all communications, while consumers are focused on this crisis. With the right strategy, your brand can remain relevant and even grow during this time of upheaval.

This course is strictly for Kildare based businesses only.

Course Objective

This workshop will help participants develop  a short term marketing strategy to optimise revenue potential, and keep to their brand alive, visible and relevant during the COVID19 crisis .

The focus is also on the post-pandemic period - with the aim to prepare a strategy to jumpstart business recovery after the crisis period.

Course Content

• Pricing strategies during economic upheaval
• Proposition - How to voice your relevance and attract the right customer
• Placement - Identifying new marketing channels
• Promotion - Specialised offers for the current market
• Planning - Put it all together with a cross channel marketing plan

Course Delivery

Training will be delivered remotely, through a combination of secure, private, ZOOM video conferences and supporting on-line material.

One session of 2 hours

Accessing Course

Accessing our online courses is easier than you think! All it takes is one click.

This course will be delivered via Zoom. Details about how to log in will be emailed to you following registration.

In advance - here is a short video on how to join a meeting: https://youtu.be/hIkCmbvAHQQ

Please note:

Failure to provide a minimum of 48 hours  notice of cancellation will result in an immediate fee of €50

Bookings will close 24 hours before the course to allow management of attendance